Another book I want with a deep, abiding want! The Great Typo Hunt: Two Friends Changing the World, One Correction at a Time.
It’s about two friends, Jeff Deck and Benjamin D. Herson, who drove around the U.S. for a little over two months, correcting typos on commercial signs whenever the owners would let them.
For anyone — like me — who has always wanted to do this, the trip sounds like a dream come true. I want to do this!
Two facts really interested me: 1) There were no parts of the country where there was a higher proportion of errors than any other; and 2) The errors tended to predominate on signs that did not come from corporations.
The latter fact, I’m sure, stems from another fact: that corporations view their communication materials like professionals, and pay to have them done right, with proper editing. Other companies and establishments think, “Oh, it doesn’t matter that much,” don’t bother having their materials edited, and their signs and other documents end up looking like crap.
Tsk tsk! Editing is one of the most important elements of a good marketing and communications strategy! And yes, that is a plug for Shiny Ideas Editing and Writing Services. Ahem.
Anyway, this is yet another book I yearn for with a deep yearning.